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Why Advertise on the family of W.O.R. websites?
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1. Reach
WorldOfRodeo.Com was established in 2000, and has
shown continued yearly growth and our sister publication
WorldOfRanching.Com was established in 2008 and has tripled its
readership each month. The combined reach of these online publications
will continue to expand and with recent agreements in place for us to
receive and publish even more breaking news from around both the world
of rodeo and the world of ranching, plus new and exciting exclusive
special reports, and with the planned introduction of our new
WorldOfRoping.Com site in March 2009, W.O.R. will continue to be a
leader in internet news delivery with an expanded market reach.
Studies show that readership and subscription numbers for
the traditional printed news magazines and news papers are falling
dramatically and in fact have fallen so much that some traditional
publishers are abandoning the printed copy and relying instead on the
internet delivery method. W.O.R. has been fine tuning this methodology
for over 8 years and our statistics show our readers truly come from all
corners of the world to view the sites and keep abreast of the latest
news.
2. Cost Effective
When you purchase a standard display ad in a magazine or
newspaper, you’re in effect hoping that someone stops by the page you’re
on and that your ad stands out from every other ad. You’re on ONE page
that may or may not get read, that people may or may not see. While some
publications claim very impressive circulation numbers, there’s just no
guarantee that anyone will ever see, much less read your ad.
When you purchase a display ad on a story page with the
W.O.R. sites, you’re actually acquiring FOR ONE PRICE an ad on every
page produced that month. Since these pages are created virtually every
day, your ad will be placed on as many as 30-40 pages so you’re not at
the mercy of being on a story that someone ‘might’ want to read, or on a
page that maybe turned to.
In fact, if you had placed an ad on WorldOfRodeo.Com and
WorldOfRanching.Com main pages last January, it would have been viewed
by over 60,000 unique visitors. And since the sites aren’t cluttered
with column after column of stuff, (our news headlines are in the center
of the page), the clean, easy to read layout is designed to focus
attention, not detract from it.
3. Staying Power
When you purchase a display ad in a traditional publication,
you know your ad is valid realistically for the immediate period the
publication is out. It may or may not ever be found or seen again by
the public.
When you purchase a display ad that runs on the W.O.R.
sites, those ads stay there and are easily seen by visitors to the
site. Since the major search engines all read the content on W.O.R.
sites, we have cases where stories that were placed on the site in 2003
were recently viewed by the public. Your ad has a better chance of
being seen and responded to when it’s on our dynamic site as compared to
sitting in a doctor’s office, or a feed store hoping that someone will
stop by and pick it up.
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